12/14/2023 0 Comments Sos signal![]() ![]() "It was critical that whatever it was that we created was unique and different, to not cause confusion across languages and cultures. To come up with the right gesture, research began into different movements, other hand signals and international sign languages, Graham Lang, chief creative officer at Juniper Park\TBWA, wrote in May on the Little Black Book, a website that focuses on advertising news. "So those two factors together made a simple one-handed gesture that you could use without leaving a digital trace very helpful in a situation where somebody might be stuck in a violent home," she said. The sign was introduced by a Canadian on the social media platform last year. It's a way in which women facing domestic abuse can convey a message of help during a video call without leaving a digital trace, such as a text or email.ĭuration 2:03 Featured VideoAn abducted 16-year-old was rescued in Kentucky after another motorist saw the girl use a viral TikTok hand gesture signalling the need for help. The hand gesture is simple: Tuck the thumb into the palm, then cover the thumb with four fingers. "It was really relieving to hear that this young woman was able to do this and that people understood what was going on and that they were able to call for help in that circumstance," said Andrea Gunraj, the Canadian Women's Foundation vice-president of public engagement. She's believed to have learned the distress signal after it went viral on the social media platform TikTok. They opted for the latter, a decision that may have helped save the life last week of a missing teenage girl from North Carolina who was rescued by police after using the hand gesture. "Or should it be known no matter what because in any case, the more people know, the better." ![]() perpetrators?" said David Toto, president of the advertising firm Juniper Park\TBWA. "It's a question that we really debated at the very beginning when launching it, which is should it be a secret sign, should it be something that is not actually super well known, so that it's not known by. The Canadian Women's Foundation and a Toronto advertising agency faced a dilemma last year as they prepared to launch their campaign, Signal for Help, which they developed for women facing domestic abuse.
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